The key factors in building a brand are technology and environmental protection

Recently, the “2019 (Third) China Brand Summit” jointly sponsored by China Business News, “Enterprise Observer”, “Faces” column and China Enterprise Network was held at Beijing Friendship Hotel. With the theme of “Building Chinese Brands Together and Creating a Quality Future”, guests and business representatives from all walks of life discussed brand development, exchanged management experience, promoted industrial integration, and brought many suggestions worthy of reference for the development of Chinese brands. Mr. Mo Xijian, general manager of Guangzhou Glorystar Industrial Co., Ltd., was invited to participate in the summit and accepted an exclusive interview with the summit media. The following is the content of the interview:

Please give us a brief introduction to the Glorystar brand.

Guangzhou Glorystar Industrial Co., Ltd. is a family inheritance enterprise with “integrity and justice” as its core values. It is one of the first domestic enterprises to obtain silicone sealant certification.

The company’s business philosophy is “Technology achieves quality.” How does the company implement this philosophy?

Although our company is a traditional building materials company, we pursue technology first. We have jointly established a provincial R&D center with Guangdong Province, and established a university sealing and bonding new material laboratory with universities (such as Sun Yat-sen University, Nanjing University, etc.), which is a joint R&D project between universities and enterprises. We initially made our own technology, but later we were fortunate to have a technology exchange and cooperation project with GE in the United States and Toshiba in Japan. We wanted to introduce advanced foreign silicone sealant technology to China, and then combine it with our own domestic needs, such as real estate and traditional buildings, to create a technology suitable for the Chinese market.

In the process of brand management of Glorystar, what do you think are the key factors in shaping the brand?

For our industry, the first factor that shapes the core of the brand is technology, and the second is environmental protection. We must be responsible for the environment and users.

What is the current development situation of the environmentally friendly building materials market? What trends will appear in the future?

When it comes to environmental protection, on the one hand, we must be responsible for the country and the environment, not create burdens, and use no toxic materials; for consumers, environmental protection means safety, no toxic substances, no odors, and no irritants. It can be imagined that the materials used in the houses we live in are all green, environmentally friendly and natural products that have been tested by national standards and have stricter performance than national or international standards. According to our current development level of Internet of Things and 5G technology, our building materials manufacturers will definitely achieve two things in the future. First, we will achieve fully intelligent, high-end production bases such as fully automatic production lines and robots. Second, we will optimize materials and invest more in materials to create building materials that are complementary to home furnishings and future smart homes.

What is the future development plan of the Glorystar brand?

In terms of future layout, we want to keep up with the pace of the country’s “Belt and Road” construction, give back to the country on the platform created by the country, let our brand go global, and show to foreign countries that we have not only low-end but also high-end products and brands in the building materials industry, becoming a national business card.